Google mobile search will now ‘deep link’ to Facebook app content

10 Jan 2016

The Search Engine Giant – Google – has strategically taken its next big move to ensure the Google search results remain equally effective in the mobile apps’ era as they have been so far. The company has made an official agreement with Facebook, which allows Google crawlers to access Facebook app content including public profile information, as reported by a recent WSJ post.

According to this agreement, Google search results will now be displaying Facebook app content, which can be user profile information, pages, groups, events, etc., as ‘deep links’. Another post on the Verge adds to the news that this new Facebook app content search will reflect on Android Smartphones only.

A brief idea on how deep linking works with this Google new search feature

Now, let’s check out how this deep link feature will work in Smartphone search.

Until now, Google crawlers were not permitted to access any information from Facebook app in the mobile phones. But thanks to this new ceasefire agreement, Google can index Facebook app content in the search results. In their mobile search, Android phone users will be able to see relevant Facebook app content links which will redirect them to the right page view within the app directly.

For example, if you searched a valid Facebook profile in your mobile Google browser, you would have certainly found the Facebook profile link in the search results. But when you clicked on the link, it used to direct you to the mobile version of Facebook though you already have the Facebook mobile app installed on your phone. And now with this new agreement between Google and Facebook, you will be redirect to the app page directly from the search results.

Google is sure to get a BOOST

There is no denying that the social media king, Facebook, has given a considerable push to the Google’s objective of being more efficient in Smartphone search results. In order to make this deep linking process result-oriented, Google will require support from app developers too. The company is urging the app developers to index their apps, so they can be fetched in the mobile web search results.

It is worth noting here that Google will not be able to crawl and display Facebook content marked as private sessions. But the agreement is certainly going to be beneficial to both tech giants. And Android users have got one more reason to browse Google on the phone. Though small, it can add to the time you spend browsing Facebook’s mobile app for Android devices.

Moreover, Google’s deep linking will make Facebook app more search engine friendly. Any photo, video or text which has been uploaded on this social media site as ‘Public’ can come to Google mobile search results.

However, we are yet to see if Google has rolled out this new mobile search feature to all Android phone users. Keep your ears open then!

There is more to add to the success march of Google in dominating mobile web search. A Twitter spokesperson has announced that all public tweets will be crawled by Google. This can be a great arsenal for some professions like news bloggers and journalists who can quickly browse posts from attendees, witnesses or accused.

To check click the link Quest infosense on Facebook from your Android Mobile and click on the Facebook profile

Bottomline:

The Google mobile search developments have been rolled out at the perfect time. We are being app obsessed. In fact, many businesses and service providers have already dared to go app-only. With this latest update by Google, the company is sure to hold its importance and dominance in the app world.

Pratik Gothaliya

Pratik Gothaliya is the Founder and CTO of Quest Infosense, A web & Mobile app development company. Pratik has accomplished over 9 years of experience in the software industry. Being an integral part of the company he assures uncluttered functionality for service or products development to clients. he promptly stands with unparalleled accomplishment for his clients and people.

Releted Blog

Google mobile search will now ‘deep link’ to Facebook app content

Top Mobile App Technology Trends in 2020

18 Nov 2019

Can you guess the number of applications on google play store? 2.8 million!!! Now imagine total downloads of the apps annually. Do you know how many apps downloaded per annum? According to rough numbers, by 2021, the total number of downloaded applic

Read More
Google mobile search will now ‘deep link’ to Facebook app content

Why Choose PHP Framework for your E-Commerce Website & Mobile App Development

2 Oct 2019

Presently, one out of three graduates has been going forward to becoming successful entrepreneurs. There can be a mad race seen amongst people for the various online business like E-commerce. These businesses have gained popularity for fulfilling the

Read More
Google mobile search will now ‘deep link’ to Facebook app content

Develop Asset Management Software to make your Business administration more efficient

29 Jul 2019

A few years ago from now, asset management was something that was considered important only at the times of audit when detailed reports had to be made. But the times have completely changed now and the business owners have realized that its crucial t

Read More