Google mobile search will now ‘deep link’ to Facebook app content

The Search Engine Giant – Google – has strategically taken its next big move to ensure the Google search results remain equally effective in the mobile apps’ era as they have been so far. The company has made an official agreement with Facebook, which allows Google crawlers to access Facebook app content including public profile information, as reported by a recent WSJ post.

According to this agreement, Google search results will now be displaying Facebook app content, which can be user profile information, pages, groups, events, etc., as ‘deep links’. Another post on the Verge adds to the news that this new Facebook app content search will reflect on Android Smartphones only.

A brief idea on how deep linking works with this Google new search feature

Now, let’s check out how this deep link feature will work in Smartphone search.

Until now, Google crawlers were not permitted to access any information from Facebook app in the mobile phones. But thanks to this new ceasefire agreement, Google can index Facebook app content in the search results. In their mobile search, Android phone users will be able to see relevant Facebook app content links which will redirect them to the right page view within the app directly.

For example, if you searched a valid Facebook profile in your mobile Google browser, you would have certainly found the Facebook profile link in the search results. But when you clicked on the link, it used to direct you to the mobile version of Facebook though you already have the Facebook mobile app installed on your phone. And now with this new agreement between Google and Facebook, you will be redirect to the app page directly from the search results.

Google is sure to get a BOOST

There is no denying that the social media king, Facebook, has given a considerable push to the Google’s objective of being more efficient in Smartphone search results. In order to make this deep linking process result-oriented, Google will require support from app developers too. The company is urging the app developers to index their apps, so they can be fetched in the mobile web search results.

It is worth noting here that Google will not be able to crawl and display Facebook content marked as private sessions. But the agreement is certainly going to be beneficial to both tech giants. And Android users have got one more reason to browse Google on the phone. Though small, it can add to the time you spend browsing Facebook’s mobile app for Android devices.

Moreover, Google’s deep linking will make Facebook app more search engine friendly. Any photo, video or text which has been uploaded on this social media site as ‘Public’ can come to Google mobile search results.

However, we are yet to see if Google has rolled out this new mobile search feature to all Android phone users. Keep your ears open then!

There is more to add to the success march of Google in dominating mobile web search. A Twitter spokesperson has announced that all public tweets will be crawled by Google. This can be a great arsenal for some professions like news bloggers and journalists who can quickly browse posts from attendees, witnesses or accused.

To check click the link Quest infosense on Facebook from your Android Mobile and click on the Facebook profile

Bottomline:

The Google mobile search developments have been rolled out at the perfect time. We are being app obsessed. In fact, many businesses and service providers have already dared to go app-only. With this latest update by Google, the company is sure to hold its importance and dominance in the app world.