Why is It Important for Insurance Companies to Own a Mobile App?

22 Mar 2017

The mobile balloon is constantly expanding regardless of the industries, domains and societies. The world seems to be a lesser place since the time mobile apps have made their method to the market. Smartphone users have grown meaningfully in the recent past and this growth is estimated to remain in the years to come.

The companies look to stay up on with modern techniques and trends, thereby ensuring they offer perfect experience to their first-time users, loyal customers and agents. According to a report by Daimio, a research firm, out of top 250 publishers for iPhone apps in the U.S., only 2% are newcomers.

The stat above shouldn’t bother you because the app world carries along a bagful of opportunities and possibilities for businesses to shine. The required factor in achieving the feat is the ‘execution’. How fit and how competently you execute your plan is what makes the real difference.

Insurance companies haven’t been afar in approving the mobile change. While many insurers have applied the new mechanism of actions leveraging consumers to pay their premiums or file claims or shoot a quick query to the team at work, there are many others who are yet to adopt the mobile fad and individual a mobile app.

With the increasing number of smartphone holders and users’ tendency to do tasks while they are on the move makes owning an app an indispensable entity to possess. Referencing the same, the read highpoints vitals you, as a business owner necessity to know.

A mobile app can benefit customers

A mobile app can help operators know the intricacies of an insurance plan, its real benefits, the attached clauses and much more. There are many cases through which a user can be benefitted from. Few of them go as follows where the user can,

  • Learn about the devices and schemes offered by the company in the comfort of their couches
  • Give in to an application along with the location in case of an accident
  • Learn about the compensation for the insured incident
  • Explore the plan of action in case of the insured incident
  • Contact the company through the SOS button
  • Learn about the bought policy
  • Receive reminders for premiums and policy expiration
  • Experience the power of personalization and mobile

Adding value from the company’s perspective

A mobile app can not only cater a vast user base but adds a list of advantages for the insurance company as well. Hence, having an insurance app can prove useful for both, users as well as company owners. Following are some of the benefits company can draw out,

  • No more dependency on intermediaries

With the mobile app, everything can be made obtainable to customers on the go and they are free to review their existing plans, explore new policies, and associate them with the previously availed ones and a lot more. This diminishes the need for intermediaries allowing companies to save up to 15-20% of the total expenses.

  • Relaxed work culture

With mobile technology integration, a relaxed work culture can be approved at work as most of the issues can be resolved over the network itself without placing a meeting in person. Relationship managers can consider customers’ queries in a swift and a more productive fashion than earlier.

  • Paperwork can be avoided

A lot of paper is being used in making of forms, documents and other organizational actions, which can be avoided to a certain extent with the enclosure of mobile app. Policy guides can be read by customers over the network via app while the forms can also be downloaded, filled and submitted back to the system through the app- saving paper, fuel to visit the customer and time.

  • Effective targeting and personalization

Insurers demand to present tailored solutions and schemes to their customers, which can be tedious at times to examine and target as customers’ desires, interests and wants keep on changing. With the mobile app and efficient data management, personalized arrangements can be pushed to targeted audience in an efficacious manner.

The lenticels can be appended with more pointers that can help customers as well as companies in up scaling their operations and satisfying customers’ needs.

Final thoughts

Instead of just focusing on monetary approaches, you could kill the competition by offering exceptional services, streamlining procedures, improving and adding value to customers’ lives so that they have every cause to stay with you. For achieving this feat, you need to hire a skilled mobile app development agency, which can transform your idea into realism.


Pratik Gothaliya

Pratik Gothaliya is the Founder and CTO of Quest Infosense, A web & Mobile app development company. Pratik has accomplished over 9 years of experience in the software industry. Being an integral part of the company he assures uncluttered functionality for service or products development to clients. he promptly stands with unparalleled accomplishment for his clients and people.


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