How to attract user in Crucial 20 seconds of Mobile App Onboarding

20 Sep 2018

Humans take about 5 minutes to judge a person and take only 20 seconds to judge a mobile app. These 20 seconds are crucial for a mobile app to cast its good first impression. With the smartphone addiction getting more and more, people have become less patient and more demanding.

The app should have the capacity to impress and hold on to the user’s interest right from the first second. The rise in apps competition also encourages app developers to design something new and exciting continually.

The very first step that users are focusing on is ‘Onboarding.’  It takes less than 20 seconds to draw in the attention and interest of the user else they are quick to delete the app and move on to the next one.

According to a survey done by Andrew Chen, around 77% of users remove an app within the first 3 to 4 days of downloading it.

For any app developer, they have only 20 seconds to interest the user once their app launches.

Here is a list of some common onboarding mistakes and how to avoid them:

  • Do not bombard the users with a lot of questions or tutorials at the start:

Users are impatient today. If you are launching your onboarding tutorial immediately, users might get annoyed. Just give enough and limited tutorials to get the users moving and provide more tutorials as and when needed.

  • You flaunt your specialty much later after the app launches:

Do not delay flaunting your hobby for some time later as the user might lose interest till then. Whether it is your personalization, your unique features or great, fabulous design, impress the user with these features in the first 20 seconds of onboarding.

  • Asking users to rate the app as soon as the app launches:

This can irritate anyone to such an extent that they delete the app immediately. From the developer’s point of view, it is quite understandable that you want to get ratings but users get irritated by this. You have to learn to be patient and ask for ratings much later.

  • Do not ask the users to create an account to enter the app:

No user wants to go into the long process of creating an account with any random app or to sign in with their social media accounts to barge into their privacy. Instead, let the users launch the apps without asking them to sign in initially. You can keep some special features under wraps which can be uncovered only after signing in.

  • Do not give promises which you cannot deliver.

If your app launches with a catchy slogan but your app fails to deliver it, users will delete the app immediately. Do not try to oversell your app in false pretexts in your attempt to undersell it. Once the user has downloaded your app, your first step is over. Your next step should be your catchy onboarding process to impress them further.

Mentioned above are the mistakes to avoid during app onboarding.

Here are the three most essential points to keep in mind in the first 20 seconds of your mobile app onboarding:

  • First impression of the mobile app when user login

Splash Screen:

The launcher image or the splash screen gives the user immediate feedback that the app has started. A splash screen is a subtle and smart way to make the user wait until the app loads and solves the waiting problem efficiently. If you show up a bar with the loading percentage, the chances are that the user might quit mid-way.


While you keep sign-in options, also give an opportunity to skip the sign in process to take a tour around the app. You can also provide user to continue as a guest option for users to browse through the app without having to open an account first.

  • Things to consider when open mobile apps

Do not give detailed information about your app:

Users can figure out themselves about your app or if you must, keep the introduction short and sweet. Avoid heavy texted explanations and instead, go in for screenshots to explain your features.

Highlight core features:

Just highlight your important core features instead of giving a long list of all that your app can do.

  • Load time, UI UX, Structure and Color code, Attractive Sign up or Login form and Logo, etc. etc

Keep your loading time very short. Use an impressive color code and structure. An attractive sign-up process which is short and sweet makes the users quickly sign up for your app. Do not go in for a prolonged sign up process and asking for unnecessary details. Your login form should only contain information that you genuinely need.

Keeping these things in mind will ensure a successful mobile app onboarding!

Pratik Gothaliya

Pratik Gothaliya is the Founder and CTO of Quest Infosense, A web & Mobile app development company. Pratik has accomplished over 9 years of experience in the software industry. Being an integral part of the company he assures uncluttered functionality for service or products development to clients. he promptly stands with unparalleled accomplishment for his clients and people.


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