In case you think that mobile apps are mainly just for huge brands like Uber and Zomato, you are not right. Some small and medium business today do follow the trend of mobile apps as they have an understanding of the importance of an effective marketing strategy that has more to do than just building a website.
You must have noticed that numerous small businesses that you have been interacting with most of the time for your daily needs do have an excellent mobile-friendly working app. So in case you need to stay ahead in marketing for your business we can help you create a mobile business app that can get up your game in no time.
There are still a few people that are not sure on building an app, so for clearing any doubts here are key points that can turn around your business in no time.
Enhanced Visibility to Potential Customers
In today’s world of internet, an average person spends around two hours on their smartphones. And although only a few of the apps might be getting used for most times, the fact remains that they do scan and scroll through the phone for the app they had been looking for. So even being “in the way” can prove to be beneficial for your business. This happens because unconsciously our brain does notice an image or text that it sees and you can turn into your advantage by getting a nicely designed app from us.
Creation of Direct Marketing
There are many uses of a properly functional app like providing general information, forms, prices, accounts, searches and a lot more. One of the most significant benefits of getting an app is that all of the information you want to put across your clients is at their fingertips. If you’re going to get even closer, app push notifications are another great way. This allows reminding your clients of the services or products that you provide whenever necessary.
Offering customers Centric value
We have already discussed the in- hand information that they get, but what about the digitization of loyalty programs for your business. So instead of giving your clients a point collecting card, your mobile app will be able to offer the customers rewards. What will be the effect? The number of downloads will increase and also the number of customers that will keep returning for more.
Building recognition and Brand
A well-made app can help you with brand recognition immensely. There are main factors that contribute to this. So consider your brand like a blank board, you have the power to change it as per your wish. You can make it modern, functional, informative or shocking. But when you create an app that is filled with amazing features that your clients will like and is well designed also, you can’t go wrong with it at all.
Now coming to the recognition part, the more time you are able to get clients to get involved in your app, the chances of their purchase or getting services availed increases pretty fast as well. In marketing terms, it’s also known as effective frequency. So basically it means that an increased chance of getting noticed is there when people will be able to see or hear about your brand. And what better way than getting a well-built app?
Improves Engagement of the Customer
Regardless of the kind of business you have, there has to be an easy way that can help your customers to reach out to you. So by making sure your app has a message or chat feature in your app allows your clients to communicate in a better way. Think about it numerous travel apps have done a complete business around this. So anyone that wants to make bookings for a holiday, instead of creating separate calls or arranging for things, just needs to make a few clicks and their work done. So try to think more about the fact that how many customers will like to reach out to you through texts or by calling.
Makes you stand out from the crowd
Although big companies already do have an app, there is still a lesser number of small business owners that have their app. So this is where you can get way ahead of your competitors. Be amongst the first in your area for offering a mobile app to your clients. Everyone will be take-aback with your thinking ahead approach.
Cultivation of Customer Loyalty
So this is another important reason for having an app that can help you take the business to the next level. Currently, we are surrounded by flashing signs, huge roadside banners and Facebook ads which makes the business owners slowly losing impact on the customers because the only focus that they have is marketing. This is the time when you need to get back to old-time simplicity of making real connections with clients. This gets them to be addicted and comfortable with your services and products. And a more natural way of doing that has a mobile app as it will help you in staying close to them and being a just a click away when they need your services.
More than ninety percent of business today is planning to increase their investment on apps in the year 2019. So if you still haven’t been thinking about having one or can’t see the benefits, chances of you being left behind from your competitors are increased. And no we are not saying that a mobile app solely can save your business, but surely it is an excellent way of making a strong as well as a secure presence in the industry.
So as an alternative to having some abstract concept for your clients to appreciate that they are not interested in or finding it far away, creating an app can ensure you are right there in their mobile phones and can help you change your business game completely.