One of the most effective ways to increase the customer base for any business is building a mobile app alongside the products and services website.
Since the life of a majority of the world’s population revolves around smartphones, it is necessary to promote your business by means that grab the attention of users when they are scrolling randomly on their screen. One of the most efficient ways to catch a user’s attention while using a mobile phone is via push notifications.
Push notifications are an incredible way of increasing engagement with your target audience and getting more conversions, provided, you use them judiciously. You should make the users think that it’s for their benefit instead of sounding promotional. It helps you to increase the business to customer engagement in many ways.
Let us take a look at how Push Notification Helps.
1. Grabbing The Attention of The User
The best thing about push notifications is that your audience doesn’t need to be surfing on or using your mobile app to gain information. Push notifications will maintain the engagement even when they are not thinking about you. This feature is great if you are launching a new product or offering a big discount, in case the users don’t notice this.
2. Nudging The Customer For Action
In real life as well as the business world, sometimes, all people need is a gentle nudge for performing a certain action. Push notifications do the exact same thing online via mobile apps. All you need to do is maintain a fine line between prompting users and annoying them.
Relevant push notifications can improve your customer engagement to a great extent whereas futile ones merely irritate your potential customers. For instance, a user has searched for something and his or her account has been inactive for a while. If the thing they were searching for is available, you can notify them by giving a gentle nudge with the help of a push notification. Although try not to sound promotional.
3. Looking Into Customer Behaviour
When users enable push notifications, they automatically allow businesses to track their preferences and monitor what appeals to them. Mobile app owner can also track which action on the behalf of the business generated the most action. Thus, push notifications can help the business owners gain an insight into customer behavior and plan their strategies accordingly.
Also Read: Customer Experience vs User Experience: Why the difference matters
4. Retaining Users and Increasing Traffic
Push notifications are also activated when the user is in a certain location and there is a discount on the nearby store of a particular brand. This eases out the tasks of the customers, provides them with benefits they wouldn’t have otherwise availed and increases traffic that is likely to perform some action profitable to the business.
5. Better Engagement Then E-mail And SMS Marketing
While E-mail marketing and SMS marketing have their own importance, push notifications offer a better engagement rate as it does not require a user’s personal information. Thus, it eliminates a sense of hesitation right away as the users do not have to enter any personal information. Plus, e-mail servers often block promotional e-mails which is not the case with push notifications. They are handy as well as maintain the privacy of the user identity.
6. Better User Segmentation And Management
The specific target based actions of push notifications are what make them unique. They can easily be personalized and sent to the users according to where they are located, their shopping history, preferences, etc. Suppose if a user has not opened a shopping app for a few weeks. A push notification telling the user that the items in their cart are about to be sold out can prompt the user to take some action. If not, the least the user can do is open the app.
One of the most challenging situations that most of the newly launched businesses encounter are how to maintain their client base. Another hurdle is even though a brand manages to prompt the user to install their app, how do they make the users retain it in their phone forever?
Well, thanks to the immense benefits push notifications to provide, it is possible to remind the user how useful a particular app is with their help and retain your existing client base.
Last, but not least, it is important that your mobile app developer must understand how push notification can convert your end user into customer also, you reduce the efforts to be performed from the user’s end and push notifications are an amazing way to accomplish that goal. It is like a spoon feeding for the customers where you prompt them to perform a certain action without much manual action from their side. With the tremendous boom in the smartphone industry, it is estimated that an enormous number of businesses are all set to launch their apps in the near future. The interface is better and the navigability is easier for mobile users when they use an app instead of a full-fledged website.