Things that in the days of old might have taken a long time to complete can now be enjoyed as a very fast and seamless experience thanks to modern day technology and an invasion of mobile app integration to a long list of concepts and services. From the Uber service taking over the traditional taxi business and pizza places all over the place making it possible for customers to order using the business’s official mobile app are just a couple example of the great role smartphone apps play in today’s society and more specifically the vendor-customer relationship.
Another similar transition that you probably weren’t aware of is that of grocery stores. Yes, that’s right, grocery stores now use mobile apps to entice customers and provide a valuable set of services which can be accessed from the comfort of your own couch. The list of grocery store chains that have adopted the modern approach for getting your daily vegetables and kitchen supplies includes the likes of Trader Joe’s and Walmart.
That being said, many mobile app developers are looking to capitalize on the increasing popularity of grocery shopping apps which, according to the National Grocers Association, have been installed on the smart devices of a third of America’s population. It’s important to know what to avoid and what to focus on so that your app will be not only compelling, but also useful. An app that has no purpose other than to rack in downloads won’t be accessed twice by the same user.
Features to include in your Grocery Shopping App
When creating such an app, make sure you include a compelling number of features in regards to how it helps customers. Grocery stores that have already adopted a mobile app seem to offer similar features, which include the ability to create a wish list, find franchise locations in town, check up on delivery schedules or rich search option for store products.
A mobile app for a grocery store is something you install when you absolutely want to know more about what the store offers and all the when, what and how that come with it. Taking that into consideration, it’s safe to assume that people who download your app have no problem receiving push notifications which will let them know what the store’s offers are at all time. Such services are what drive people to maintain a customer loyalty towards the business the app represents.
We all know that offering some kind of perk or discount based on brand loyalty is something grocery stores absolutely love to implement. The mobile app which caters to the needs of a specific brand’s customers can also implement such perks. Taking coupons for example, your app can offer some as a reward for using the app, reaching certain app milestones that you would ultimately implement, or other similar things. This will push more people to download your app and indirectly support the grocery store.
The mobile app is all about facilitating the customer, right? Well, that’s important to keep in mind when developing the app, and especially when you get to the point where you implement payment methods. Adding multiple ways for people to buy the grocery store’s products, as well as well as multiple currencies will shine like a badge of trust among the store’s clientele. The level of convenience they encounter while using the app directly reflects their feedback and appreciation.
A physical store’s employees are trained to make every customer feel appreciated, and that should also be part of the mobile app. Make sure that the app’s features and structure facilitate a personalized experience for each user, making them feel important to the business and thus more likely to continue using its services.
Give it structure
There are several ways to go about a grocery shopping app. For instance, the app can only display helpful information about the store and act as a guide for customers before they enter the store, or it can include online shopping which means that users can shop directly from their smart devices and have products delivered to their homes. Whatever functions you wish to attribute to your app, make sure it all comes together as a structured product and not just a bunch of stuff thrown together with the grocery store’s logo on top. Your job is to guide customers, not confuse them.
In conclusion, mobile app developer that got the right idea and are looking to start working on a grocery shopping app are advised to take note of these pointers as they can prove quite essential from a bigger picture perspective. Kids, young adults or even elderly folks are probable customers at any given grocery store, meaning that your app should cater to the needs of multiple generations and adapt accordingly in terms of accessibility and ease of use.