With the essence of digital marketing on the rise, there is an acute need to develop unprecedented marketing strategies, more importantly, local marketing strategies for the retailers. As they work more on the ground level, integrating local marketin

It won’t be overwhelming to say social networking sites are truly whooping it up. And, the fast increasing sale of Smartphones and tablets worldwide is further fueling the popularity of social media apps. You, like most of people out there, are awa

Mobile applications are an irreplaceable part of our lives today. We have plenty of apps for food, games, news, music & entertainment, social networking, and anything under the sky. But, did you ever imagine having an app can monitor and improve

At first glance, both user experience and customer experience of a mobile app seem to be identical. Our Users = Our Customers; so are they speaking about the same thing? Unless, of course, they are not. So, how are mobile UX and CX different? Most de

Virtual assistants are fast taking the digital form. Powered by artificial intelligence; equipped with capabilities like natural language processing and speech recognition; having access to colossal databases of information and retaining the personal

Today’s users spend 27% of their time on mobile devices for playing games, says a market study conducted by Nielsen, a leading market research firm based in U.S. Here mobile games embrace both native games and mobile web games. Experts anticipate t