ASO: Indispensable Part of Marketing for Mobile App Developers

14 Jun 2017

Today, there are numerous mobile apps in the app stores and thus, getting your app discovered is the biggest issue that most of the mobile app developers are facing. If you are also struggling with this problem, then you should understand several methods for marketing your app. In this blog post, I would like to share a very important part of app marketing, app store optimization. Mobile app development companies, including Quest Infosense understands the importance of ASO.

Before moving further, it is crucial to understand ASO. Basically, it is the process of optimizing mobile apps to rank higher in an app store’s search results. This increases its visibility to potential consumers. Due to this, you will get to see more traffic to your app’s page in the app store. ASO acts as the secret weapon to all mobile app developers. Hence, as a developer you should invest some time in improving your app store optimization. This will allow you to see a huge impact on the ranking.

Crucial ASO Strategies for Mobile App Developers

Title and Keyword

The keyword which will take place in the title should come under the category of heaviest search traffic. You need to know which keyword is used by your target audience. This way you can make your app rank higher and gain more reviews.

Select the Right Title

The main motive behind performing keyword research and identifying most relevant keyword is to optimize your app title. There is no denying that several people make their downloading decision by going through the name of your app. App store titles can can go up 255 characters, thus you can include keyword or keyword phrases easily.

Write a Great App Description

The first five lines of the description are usually relevant to your users unless they click on “more” option to expand the description. Hence, you have to make optimum utilization of the space. You have to make sure that it is persuasive to attract users. So, as a mobile app developer, you should not forget to consider this factor.

Opt for the Perfect Icon

With numerous apps in the app stores competing for attention, make your icon stand out in the app store. In order to achieve this, the design of an icon should be unique and grab the attention of users. In addition, pay attention to the icon size and satisfy users from your mobile app development services.

Don’t Forget to Maintain your ASO

There is no denying that you have to work on ASO on a regular basis. You need to have a look at your own ranking and even those of your competitors. On the other hand, monitor ASO and tweak it regularly to keep it optimized.

Acquire More Reviews and Ratings

This is the most difficult step for designers and developers. However, the most effective solution is to reach your users from your app and allow them to give feedback and ratings to your app. When you have positive reviews and ratings then your app is definitely going to show up high in  search results.

In conclusion, when it comes to reaping rewards of app store optimization, there is a need to sincerely invest time as well as effort. By paying attention to your ASO, you will be able to drive traffic to your app. In other words, can attain a good name in the mobile app development sector.

 

Pratik Gothaliya

Pratik Gothaliya is the Founder and CTO of Quest Infosense, A web & Mobile app development company. Pratik has accomplished over 9 years of experience in the software industry. Being an integral part of the company he assures uncluttered functionality for service or products development to clients. he promptly stands with unparalleled accomplishment for his clients and people.

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