5 Important Things to Consider When Planning a Mobile App

25 Sep 2015

From start-ups to small businesses and enterprises, businesses of all sizes are realizing the benefits of having a mobile app. Today, mobile app has become an integral part of a business development strategy. Like many businesses or companies out there, if you too are thinking to get an app of own then trust me this is a perfect time!

While there are hundreds of guides available over the web guiding the first-timers in mobile app development, in this post I aim to focus on the 5 most basic things every business should know before kick-starting the mobile app development.

Run it in-house or outsource?

If your company already has a team of proficient mobile app developers, certainly there is no point of outsourcing it. But if you belong to an industry that is quite far from the world of mobile app development, outsourcing your app development needs seems better alternative than hiring app developers for full-time in-house job.

While the in-house app development ensures complete control over development and gets you opportunity to share your valuable inputs to the development team, the overall process can eat up a lot of time and eventually can turn out to be huge investment.

To the contrary, outsourcing app development help cut down the development cost and time. And if you choose the right app development company, you will not fail giving hands-on input to the development team every time you wish.

Selecting the development platform – Android or iOS, or both?

According to a study, there will be more than 1 billion smartphone and tablet users by 2018. Both Android and iOS mobile devices are earning millions in revenues. Thus, selecting one app development platform can be challenging for you, a business.

Instead of blindly following the herd, I suggest you conduct a survey on which platform (iOS or Android) is more popular in your targeted audience. Resort to a digital marketing services provider who can use some powerful analytic tools to help you make the right selection.

There are a plethora of things that needs to be considered while selecting the app development platform such as the target niche demographic, users’ preference, users’ age-group, traffic source devices, etc. If budget is no constraint, don’t hesitate building an app for both platforms.

Find out why you need an app for

You ought to have a clear and sensible reason or agenda you need to build an app for. Make sure your app has some really useful features or a good source of information that can add value to users’ lifestyle.

Have plans to engage with the new users?

Publishing a new app will get you many new users and potential customers. But the million dollar question is, are you prepared to handle this new traffic, or rather the new business opportunities? If you have a website, make sure you update your app info on the same. And figure out how you will interact and engage with new mobile users with an aim to deliver 100% customer satisfaction.

What looks good sells good

Quite an old business mantra, isn’t it? Well, this holds true to app development scenario to some extent. Stunning visuals are one of the most important traits of a successful app. But don’t overdo graphics. The design has to be clutter-free to the eyes.

My Final Word

In order to win maximum downloads and user retention for your mobile app, make sure your app has great aesthetics, easy navigation, fast loading and trouble-free functioning. There are millions of apps out there and you need to ensure your app truly stand out.


Pratik Gothaliya

Pratik Gothaliya is the Founder and CTO of Quest Infosense, A web & Mobile app development company. Pratik has accomplished over 9 years of experience in the software industry. Being an integral part of the company he assures uncluttered functionality for service or products development to clients. he promptly stands with unparalleled accomplishment for his clients and people.


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